XXII Caples Winner Dies In Car Crash

Share this content:
XXII Caples Winner Dies In Car Crash

Tragic news of the death of Ben Guice, a 25-year-old copywriter at Clemenger Direct, Australia, was made public yesterday. The young gentlemen was hit and killed by a car while walking with his sister shortly before Christmas. Sources say he never knew he and his artist partner were to win two XXII Caples Awards, as notification of the awards didn't reach the agency until the middle of January.

The Caples were the 7th and 8th major advertising awards Ben earned, every single one bestowed within the last 3 months of his life, including the coveted Winged Messenger, presented by the Australian Postal Service "for the most creative use of direct mail in 1999". That gold trophy now adorns his parents' mantelpiece.

Andi Emerson, president of the John Caples International Awards, said "Ben Guice was exactly the kind of creative person John wanted to find and to honor." Caples himself was just 25 when he wrote "They Laughed When I Sat Down At The Piano..."

A deputation from Australia is planning on attending Caples Night and arrangements have been made for Ben's parents, Ralph and Jenny Guice, to receive his Awards at the Marriott Hotel presentation on February 24th.

The John Caples International Awards, now in its 22nd year, honors creative excellence in the solution of Direct Marketing problems. Staffed strictly by volunteers, with 30 Country Chairs soliciting entries worldwide and with more entries than any other DM Award, The Caples is the Top International Awards Show in the Industry.

The Caples Awards are named after the Direct Response advertising pioneer and internationally acclaimed author who inspired its foundation by his determination to gain public recognition for those who do the actual creative work in Direct Advertising.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above