Xtreme Direct Gets Time4Media Work
The agency is devising strategies toward Shot Business' business-to-business subscriber base.
The 5-year-old Xtreme Direct also has clients like IGN.com, Zinio and Key3Media.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.