Wunderman Wins Cannes Award
Called "Hitchhiker," the direct mail piece for the AA was one of 17 Direct Lions awarded to British entries. All told, 43 Direct Lions were awarded.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.