Wunderman Wins Cannes Award
Called "Hitchhiker," the direct mail piece for the AA was one of 17 Direct Lions awarded to British entries. All told, 43 Direct Lions were awarded.
Consumers want and expect omnichannel. Marketers have to give it to them.
Another step in the fight against the multi-billion-dollar problem
Does the fact that Leave was always more popular on social mean anything?