Wunderman Gains $10 Million Assignment From Brink's
Wunderman will handle direct media planning and buying, assuming some responsibilities previously handled by Deutsch, New York.
An undisclosed number of agencies pitched for the Brink's business.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.