Wrigley names Tribal DDB its digital AOR

Share this content:

The Wm. Wrigley Jr. Company has selected Tribal DDB Worldwide for the digital initiatives of its US brands.

This is the first digital agency of record for Wrigley. Tribal DDB will work with Wrigley's other marketing agencies to develop and integrate a digital strategy.

“As a sister agency to DDB Chicago, Wrigley has had the opportunity to work with Tribal DDB over the past year on a project basis,” said Paul Chibe, Wrigley's VP of North American gum marketing. “The agency has shown a deep understanding of our culture and brands and we view them as truly creative business partners.”

“Wrigley has seen some success in what they've done [up until now] and it inherently knows it can scale these efforts,” added Paul Gunning, CEO of Tribal DDB Worldwide. “[When] we look around the marketplace, we see that digital is no longer an afterthought or add-on — in many cases, it's the starting place.”

Based in Chicago, Wrigley's confection brands include Doublemint, Altoids, and Juicy Fruit. New York-based Tribal DDB has 44 offices in 25 countries.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here