WPP's CommonHealth Unit Aligns With SoftWatch

Share this content:
CommonHealth, part of the WPP Group, New York, a healthcare-communications and marketing resource company, this week announced its new strategic alliance with online direct marketing company SoftWatch Inc. of New York and Tel Aviv, Israel.

The two companies plan to coordinate each of their core competencies toward the pursuit of new business while helping clients build more solid relationships across key audience segments.

"This alliance joins CommonHealth's brand and category knowledge with SoftWatch's 'e-health expertise' to extend the branding possibilities we can offer clients," said John Zweig, CEO at WPP's specialist communications unit.

Citing the need for more consumer-focused programs throughout the healthcare industry, Amir Kishon, M.D. and CEO at SoftWatch, who co-founded the company in 1994 said, "Healthcare transactions have become more impersonal" that "consumers have pushed back" and are now "seeking highly personalized, interactive solutions to their healthcare needs."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above