WPP to fold Enfatico into Young & Rubicam Brands

Share this content:
WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad firm, according to the agency.

Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account. According to sources, Torrence Boone, Enfatico's CEO, will report to Y&R Brands chief executive Peter Stringham. Previously, Boone had reported to WPP chief Martin Sorrell.

“This move responds to the current economic environment by allowing Enfatico to tap Young & Rubicam Brand's available resources for Dell and other clients,” said an official statement issued by Enfatico.  “Enfatico remains a standalone brand alongside Young & Rubicam Brand's other companies, including Y&R, Wunderman, Burson-Marsteller, Landor and others. Dell and WPP have reinforced their commitment to the Enfatico model of integration across marketing disciplines.”

Enfatico was born as Project Da Vinci in December 2007 under the direction of Casey Jones, former VP of global marketing at Dell until he left in November 2008. The agency was designed to help Dell reign in its 800 agency relationships to streamline its advertising and marketing efforts.

Since Enfatico was formed, it is credited with creating two campaigns for Dell. The first was launched last year in India and is called “I choose my own path. I choose Dell.” The second was a US campaign for the new Dell Adamo, thin laptop, which launched in March.

This news comes after Enfatico laid off about 8% of its workforce earlier this year. It also comes after Enfatico, which also was pitching other accounts, was rumored to have lost the Vonage Holdings account, which was won by TBWA\Chiat\Day New York and PHD. The agency would not comment on speculation over further job cuts.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here