WPP hires Torrence Boone as CEO for Dell's Da Vinci

Share this content:
Torrence Boone
Torrence Boone

WPP has named Torrence Boone as CEO of Project Da Vinci, the new global agency formed by WPP for Dell last December in a move to consolidate its advertising efforts from 800 agencies.

As Project Da Vinci's first CEO, Boone will oversee the agency's aim to bring together creative with results. Boone, who previously served as president of Digitas Boston, will be based in the agency's New York headquarters and will report directly to Sir Martin Sorrell, CEO of WPP.

Da Vinci currently has offices in New York, Miami, San Francisco and Austin, TX, as well as in London, Singapore, Beijing and Sao Paolo, Brazil. It has hired more than 500 employees in various office locations, including Chiat/Day Apple veteran Ken Segall as executive creative director.

Casey Jones, VP of global marketing at Dell, initiated Da Vinci to combine creativity and business measurement after he joined the company last year and learned that the manufacturer was using 800 agencies for various creative services. He wanted to bring the entire external marketing communications function under one profit and loss statement.

In December 2007, Dell said it would invest $4.5 billion in billings in Project Da Vinci over the next three years.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above