WPP hires Torrence Boone as CEO for Dell's Da Vinci

Share this content:
Torrence Boone
Torrence Boone

WPP has named Torrence Boone as CEO of Project Da Vinci, the new global agency formed by WPP for Dell last December in a move to consolidate its advertising efforts from 800 agencies.

As Project Da Vinci's first CEO, Boone will oversee the agency's aim to bring together creative with results. Boone, who previously served as president of Digitas Boston, will be based in the agency's New York headquarters and will report directly to Sir Martin Sorrell, CEO of WPP.

Da Vinci currently has offices in New York, Miami, San Francisco and Austin, TX, as well as in London, Singapore, Beijing and Sao Paolo, Brazil. It has hired more than 500 employees in various office locations, including Chiat/Day Apple veteran Ken Segall as executive creative director.

Casey Jones, VP of global marketing at Dell, initiated Da Vinci to combine creativity and business measurement after he joined the company last year and learned that the manufacturer was using 800 agencies for various creative services. He wanted to bring the entire external marketing communications function under one profit and loss statement.

In December 2007, Dell said it would invest $4.5 billion in billings in Project Da Vinci over the next three years.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here