WPP hires Torrence Boone as CEO for Dell's Da Vinci

Share this content:
Torrence Boone
Torrence Boone

WPP has named Torrence Boone as CEO of Project Da Vinci, the new global agency formed by WPP for Dell last December in a move to consolidate its advertising efforts from 800 agencies.

As Project Da Vinci's first CEO, Boone will oversee the agency's aim to bring together creative with results. Boone, who previously served as president of Digitas Boston, will be based in the agency's New York headquarters and will report directly to Sir Martin Sorrell, CEO of WPP.

Da Vinci currently has offices in New York, Miami, San Francisco and Austin, TX, as well as in London, Singapore, Beijing and Sao Paolo, Brazil. It has hired more than 500 employees in various office locations, including Chiat/Day Apple veteran Ken Segall as executive creative director.

Casey Jones, VP of global marketing at Dell, initiated Da Vinci to combine creativity and business measurement after he joined the company last year and learned that the manufacturer was using 800 agencies for various creative services. He wanted to bring the entire external marketing communications function under one profit and loss statement.

In December 2007, Dell said it would invest $4.5 billion in billings in Project Da Vinci over the next three years.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above