WPP Buys Stake in Multicultural Information Consultancy

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WPP Group, New York, has purchased an initial 49 percent stake in The Market Segment Group, Coral Gables, FL, a multicultural information consultancy.

Market Segment is made up of eight operating divisions with satellite offices in New York and Cincinnati.

The company provides strategic marketing counsel on Hispanic, African-American, Asian, as well as mature, youth, gay and lesbian market segments.

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