WPP Buys Imaginet

Share this content:
British ad conglomerate WPP Group PLC has bought Imaginet LLC, a Minneapolis Internet services consultancy.


The 10-year-old Imaginet will operate as a division of J. Walter Thompson Co., a WPP agency based in New York. Terms of the deal were not disclosed, though it was agreed that Imaginet would retain a high degree of independence.


"One of the first things that was so attractive to us with WPP was the independence," said Scott Litman, CEO of Imaginet. "There was no name change and no changes in staffing other than the continuing growth in the business."


Negotiations with WPP had been ongoing for many months.


"We embarked on this and have been dealing with WPP really since the summer, and we looked at this as a mechanism of differentiation with some other players in the marketplace like Sapient," said Dan Mallin, president of Imaginet.


Other players include Razorfish, marchFirst, Viant and IBM.


Imaginet has nearly 110 employees in technology, business and design. Clients include Goodyear Tire and Rubber Co., Medtronic, The St. Paul Cos., Express Scripts, Dain Rauscher and DirectAG.com. Revenue last year was $14 million.


With this deal, Imaginet hopes to expand beyond Minneapolis to other U.S. cities through J. Walter Thompson, an agency with which it has worked in the past.


Litman said the Imaginet acquisition fills a gap in the WPP portfolio.


"We're accustomed to building very large-scale e-business applications," Litman said. "Our skill set is something that is not commonly found in the WPP family today."
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above