WPP Acquires UK Agency Perspectives

Share this content:
The WPP Group, New York, an advertising and marketing services company, yesterday bought UK-based marketing communications agency Marketing Perspectives Ltd., to expand its services in the growing relationship marketing sector. Terms of the agreement were not disclosed. This is not the first partnership in Europe for WPP, which has one-third of its Branding and Identity, Healthcare and Specialist Communications businesses in the United Kingdom and continental Europe. Perspectives, whose client roster includes American Express, Carlsberg-Tetley, Eurobell, Hewlett-Packard, Orange and Virgin Interactive, will maintain its brand identity and management structure.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here