WPP acquires Blue State Digital

Share this content:

Advertising holding company WPP Group said December 30 that it acquired Blue State Digital, a firm best known for its work on the Obama for America presidential campaign.

Blue State, based in Washington DC, will retain its staff, brand and client list.

Blue State's social media strategy and digital outreach will complement WPP's existing agency capabilities in marketing communications and public affairs. The acquisition will strengthen the holding company's resources in technology and creative consulting, said Thomas Gensemer, managing partner at Blue State Digital.

Blue State specializes in online fundraising and advocacy for nonprofits, educational and cultural institutions, political campaigns and corporate brands.

A WPP representative could not be immediately reached for comment on the deal. Financial terms of the deal were not disclosed.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here