WorldWide Media will open an Asian office

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BURNHAM,BUCKS, UK - WorldWide Media will open an Asian office in Singapore on September 1, completing a restructuring process that gives the company six divisions.


Subsidiaries of WorldWide Media Group include WorldWide Media UK Ltd, WorldWide Media France SARL, WorldWide Media Germany, WorldWide Media South Africa and Qmedia Ltd.


Qmedia will provide information technology (IT) services for the DM industry. The new company is to be based in Warrington, Cheshire, in the UK.


In related personnel changes Jackie Cooper, the group's former managing driector, becomes chairman while Neil MncCarthym, the former sales director, has been named the Group's managing director.


Among other things, McCarthy was instrumental in launching the compnay's International Business Mailers' Conference. The 4th edition was held at the Belfry Hotel in Wisham. Warwickshire, last month. It drew more than 100 direct markters from the UK, the continent and the US.


Speakers included Katie Muldoon who discussed the US approach to creative work and Richard Lloyd of Dun & Bradstreet who talked about "segmentation and profiling made easy."


International direct marketing took center stage during the two day meeting with Pauline Murphy, Graham & Whiteside's sales and marketing director focusing on how to plan an international campaign.


Joe Taylor Ford whose clients included former presidents Reagan and Bush and former vice-president Dan Quayle discussed direct marketing his publication, "The Executive Speechwriter Newsletter."


McCarthy summed up the meeting, saying "Last year mailers were generally collecting information and this year they were putting that knowledge to good use with current and future mailing campaigns.


"There was a great balance to the whole conference and the atmosphere was buzzing with excitement as everyone was in a positive mood enjoying the current growth in our industry."


Earlier this year WorldWide Media and the Lake Group in the US formed "The International List Alliance" to provide global list management, brokerage and analysis services to clients in the US, Europe, the Middle East and South Africa.

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