Wise Foods Names Maddock Douglas

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Snack foods maker Wise Foods Inc. appointed Maddock Douglas Inc., Chicago, as agency of record.

The agency will handle advertising, branding and packaging for Wise's new snack food line and other products in development. Wise Foods, Atlanta, is known for its potato chips.

In business since 1991, Maddock Douglas has clients like Ford Motor Co., Sanford, SC Johnson, Verizon Airfone Inc., Zenith, Alberto-Culver, Fromm International, Serta Inc., National Association of Realtors and Harris Bank.

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