Winn Dixie taps Valassis for in-store marketing, analytics

Share this content:

Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties.

The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand. Valassis' duties also include brand signage and back-end analytics.

“Well be handling production, placement and back-end purchase analytics,” said Michael Kowalczyk, VP and GM of in-store marketing at Valassis. “Over past five years, Valassis has spent money and resources on the research side, and now we can look at back-end performance of marketing programs by integrating all data points together for a holistic approach, rather than just consumer attitudinal data or sales data.”

Valassis' first work for Winn Dixie will appear in stores in July, he said.

The agency does similar in-store work for supermarket chain SuperValu, Kowalczyk added.

Financial terms of the hire were not disclosed.

A Winn Dixie representative could not be immediately reached for comment.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here