Whink Names Zimmerman, Laurent & Richardson Agency-Of-Record
Whink specializes in a range of cleaning products, including rust stain removal products, distributed through hardware, grocery and mass merchandise retail channels.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.