What Makes an Entrepreneur?

Share this content:
I just had to comment on Denny Hatch's letter to the editor ("Junk Mail Shibboleth," May 17), which -- let's face it -- summed up the vast gulf between those who create businesses and those who are totally dependent on others for their salaries.


I have every admiration for the real entrepreneurs in this business. The founder of DM News is a great example, and I could list several hundred others in your market whom I have been fortunate enough to meet. Most of these successful businesses started with an idea, scant financial investment and an entrepreneur who built the business with few of the "luxuries" (like that regular pay check, benefits, expenses, etc.) that employees the world over take for granted.


These entrepreneurs are resourceful, hard working and committed. They seized every opportunity to glean ideas, identify prospects and create a medium that delivered value. And, today, even though they lead very much larger businesses, they remain alert to the opportunities that employees simply do not or cannot recognize.


In the United Kingdom, the phrase, "Where there's muck, there's brass," is an apt one for Bob Portner's junk mail dumpster. If he were building his own agency business, he'd have recognized that immediately. But there again, if all the Portners of this world were fashioned from the same rare material as the entrepreneurs, then it would be a much more competitive marketplace -- and good employees would be even harder to find.


Jane Revell-Higgins


Founder


European Catalogue & Mail Order Days and Catalogue & Mail Order Business Journal


Devon, England


jane@catalog-biz.com
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here