What do agencies look for in search engine marketing candidates?

Share this content:

There is a premium on talent in the current search engine marketing (SEM) landscape. Since search is still a fairly new area, there are relatively few seasoned professionals with proven track records. It is rare to find someone with SEM experience covering several business verticals who is also fluent in the major search engine interfaces. These professionals need a strong understanding of the online business funnel and to have had successful results delivering ROI for a broad range of clients.

Furthermore, the success of SEM over the past few years has resulted in the shift of online media dollars from graphical/display advertising to search. Because SEM is extremely measurable and transparent, advertisers have recognized the potential for greater bang from their advertising buck. This shift has resulted in a shortage of premium SEM talent across the country.

Finally, there is enormous competition within the current marketing landscape. Direct clients, niche SEM firms, traditional agencies and search engines themselves are all looking to hire personnel with search skills.

Agencies look for a mixture of analytical and creative skills when hiring for search positions. With search, there is an enormous amount of data to sort through and organize in order to be successful. Not only is number-crunching and mathematics important, but creativity is essential to setting up campaigns within the engine interfaces and for deploying the many tools and tactics made available by the search engines. The main trait that to look for in candidates is one that cannot be taught: passion. We look for individuals who are truly passionate about SEM and who want to continue to learn about search.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above