West & Vaughan Wins NeoNova
West & Vaughan will handle an advertising and marketing budget that includes direct mail, trade print, Web site, e-mail and banner advertising estimated at $1 million annually.
The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.