West & Vaughan Gets Mdeverywhere

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West & Vaughan, Raleigh/Durham, NC, has been named advertising agency of record for Mdeverywhere, a software development company based in Research Triangle Park, NC, with billings estimated at $1 million.

The company is turning to West & Vaughan for medical trade print advertising, direct mail marketing and Internet banner advertising development services.

Mdeverywhere provides a Palm Pilot-based point-of-care system for physicians. Termed "charge capture," the software lets doctors easily record their patients' diagnoses and billing information. Future versions of the software will be able to handle lab orders as well as prescriptions.

West & Vaughan is a $35 million full-service advertising and marketing communications agency. Clients include the Central Carolina Bank, Caterpillar and Brick Association and Biscuitville.

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