Wendy's Cuts Cross-Platform Deal with AOL Time Warner

Share this content:
Wendy's International Inc. has entered into an ambitious multiyear, cross-platform deal with AOL Time Warner that leverages the media giant's online, print and television properties.


Wendy's products will be featured via targeted promotions on channels like TBS Superstation, The WB Network and TNT. They will also run in Time Inc.'s Sports Illustrated and other titles.


Online, Wendy's promotions will be featured on AOL, AOL Moviefone, People.com and other magazine sites.


Bates Worldwide, New York, Wendy's agency for 15 years, is coordinating the promotions.


New York-based AOL Time Warner last year cut a similar deal with Miami-based Burger King Corp. The marketer's global marketing solutions group is responsible for customizing cross-platform promotions for advertisers.


Through this alliance, the Dublin, OH-based Wendy's is looking to market its fast-food products in new ways and to new audiences. This spring, for example, undisclosed print advertising and sweepstakes will be integrated online and offline.


Wendy's in 2000 recorded revenue of $7.7 billion through sales in 5,800 restaurants worldwide. It also owns the Tim Horton chain of restaurants in Canada and the United States. Wendy's founder Dave Thomas died this month at age 69.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above