Grant Lukenbill, Senior Editor
October 13, 1999
WCJ Takes on Account Work From Applebee's International
Wunderman Cato Johnson, Chicago, a unit of Young and Rubicam Inc., New York, was named international agency of record this week for Applebee's International Inc., Overland Park, KS, home of Applebee's Neighborhood Grill & Bar restaurants.
WCJ Chicago will develop on-site promotions and merchandising for the national restaurant franchiser - including point-of-purchase displays and menu inserts. Applebee's said it operates 1,100 dining establishments in 48 states and seven countries and bills itself as the largest casual dining concept.
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