WCJ-Rochester Gets Xerox Account
For the Office Channels group, the campaign will include direct mail, print ads, Web banner advertising and sales presentation materials targeted at top-level resellers that sell Xerox products to companies as part of office system packages, said Dan Hucko, senior vice president and account director with WCJ-Rochester.
A combination of national advertising and direct mail will be used for the North American Retail Operations program. Those campaigns' messages will be aimed at raising awareness of products among small-office and home-office businesses and driving that traffic into retail stores. Creative work on the messages in the retail campaign still is in the early stages.
"There will be integration from a look-and-feel standpoint," Hucko said. "Different types of advertising and direct mail will have a very similar look and will also be launched simultaneously."