Washington Post Co. gets in marketing agency game

Share this content:
The Washington Post Co. has joined other magazine and newspaper publishers by establishing a marketing agency arm, called SocialCode. The unit provides services to help brands improve and measure their Facebook presence.

SocialCode employs technology that the Post developed for internal use, but began offering the services to partners in July 2010 before officially bringing the services product to market January 19. 

Laura Graham, General Manager at the Washington Post, is heading up the nascent agency's leadership team. SocialCode is part of the parent company's Slate division.

Washington Post newspaper-publisher competitors Gannett and Tribune Co. have both established marketing services arms. GannettLocal serves businesses looking to boost their presence in local markets, while Tribune's 435 Digital is an online marketing services agency.

Meredith Corp. and Hearst Corp. have taken similar paths to in recent years, developing full-service marketing service units through both internal development and large-scale acquisitions.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above