Warner Chosen as AOR by Showtime Enterprises
Showtime, Paulsboro, NJ, intends to revamp its brand identity after 11 years in business. The firm participates in nearly 2,000 events each year. Its clients include Panasonic, Easton Sports and Bayer.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.