Warner Chosen as AOR by Showtime Enterprises
Showtime, Paulsboro, NJ, intends to revamp its brand identity after 11 years in business. The firm participates in nearly 2,000 events each year. Its clients include Panasonic, Easton Sports and Bayer.
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"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.
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Facebook's removal of trending topics descriptions makes them a purveyor of clickbait