Wal-Mart.com Names GSD&M As First Agency
The retail site currently has closed shop for renovation and will open in a few weeks with a special, undisclosed offer for holiday shopping, according to a note posted by CEO Jeanne Jackson.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.