Wahlstrom names DeCaire-Aden CEO

Share this content:

Wahlstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.

Reporting to Geomentum CEO Dave Walker, DeCaire-Aden is mandated with growing the agency and integrating its services with the larger Geomentum offering. She will oversee 150 employees at the agency.

She previously served as CEO of SMG Directory Marketing, a Publicis Groupe agency.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above