Wahlstrom names DeCaire-Aden CEO

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Wahlstrom, Interpublic Group MediaBrands' specialty marketing unit, named Kathleen DeCaire-Aden CEO on April 14.

Reporting to Geomentum CEO Dave Walker, DeCaire-Aden is mandated with growing the agency and integrating its services with the larger Geomentum offering. She will oversee 150 employees at the agency.

She previously served as CEO of SMG Directory Marketing, a Publicis Groupe agency.

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