Visiting International Faculty Picks Republik

Share this content:
Visiting International Faculty, a Chapel Hill, NC, nonprofit that brings foreign teachers to U.S. schools for grades K-12, has named The Republik as its first agency of record.


The Chapel Hill, NC, agency will handle tasks previously run inhouse by Visiting International Faculty in various countries. The estimated budget for global branding and recruitment advertising is $1 million. There was no review.


Tactics under consideration include direct mail, online marketing and print ads in educational trade magazines and newspapers. Ad conglomerate Interpublic Group of Companies Inc., New York, will assign a house brand to handle Visiting International Faculty's media buying.


Six-month-old Republik adds the nonprofit to a roster of clients that includes Philadelphia law firm Pepper Hamilton, New York firm Palazzetti Furniture, Charlotte, NC-based U.S. Land Investments and Zoom Culture of Chapel Hill, NC.


Visiting International Faculty places 1,700 teachers a year from 45 countries. This staff is recruited via four international offices. The nonprofit is financed by the individual school districts receiving the teachers.


Republik is now charged with marketing at recruiting English-speaking teachers in special education, math, science and general elementary. Future ads will target domestic public school superintendents.


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here