Vindigo Tanks Up With Fuel

Share this content:
Fuel North America has been named advertising agency of record by Vindigo, which creates personal navigation software for mobile and hand-held wireless devices.


OgilvyOne and JWT Digital also held discussions with Vindigo on the account, for which there was no incumbent. The budget was not disclosed.


"We liked the product. We sent an e-mail. We had lunch. We had a follow-up meeting and began working for them on a project basis because they had immediate needs in terms of communications," said Andy Deitchman, partner and director of client services at Fuel, New York.


Vindigo allows users of mobile devices and hand-held devices such as the Palm OS to search for restaurants, movie theaters and times, and shopping locations in their neighborhood.


Fuel will help create brand awareness for Vindigo, which has been on the market less than a year. The agency will work on marketing messages that cover print, radio, direct mail, point-of-sale, outdoor and the Internet. A guerrilla marketing campaign also is planned.


Launched in April, Fuel is part of Messner Vetere Berger McNamee Schmetterer/Euro RSCG, a New York ad agency. Owned by Euro RSCG Worldwide, Messner Vetere is the world's fifth-largest ad agency network.


"I think [Vindigo] wanted us to humanize and make relevant a new technology," Deitchman said. "They want us to have communications that express the inherent simplicity of the Vindigo software."


Vindigo's goal is to be known as the provider of location-based software, especially in the fast-growing wireless mobile and hand-held market.


"The overarching strategy is to get people to want to download onto their Palm device," Deitchman said. "That's the objective, and we're trying to do so using a number of different communications venues to communicate to people how relevant this software is and how useful and simple it is."
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above