View No. 2: No, Listen to the Complainers, Change How Business Is Done

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I just read Tad Clarke's editorial, and my comment is: Maybe it's about time for the telemarketing industry to rethink how it treats the customer.

Stereotypes exist because enough people have had the same experience. Most have experienced the frustration and arrogance of the dinner-time calls that enter our personal home uninvited and cut into our quality time with friends and family. So, maybe telemarketing companies should listen.

Maybe it's time for a change. As Jerry Seinfeld once commented on his show to a telemarketer: "Yes, I am busy. But why not give me your home number and I'll call you back?" Instead of complaining about the bum rap, why not approach customers and customer research more honestly and directly.

Wendy Lotosky

Spice Consulting

Vernon, British Columbia

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