Versaggi Biocommunications Gets 3 New Accounts
The marketing consulting firm will design and implement marketing communications programs for each client to support corporate and market introductions.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.