VentureDirect Worldwide Pursues Opt-In E-Mail Marketing

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Direct marketing and media services company VentureDirect Worldwide, New York, is gearing up to combine its list marketing and online services expertise as it goes about positioning itself as a leader in the expanding e-mail marketing industry.

President Richard Baumer said e-mail marketing combines the best qualities of traditional direct marketing and online marketing. "Opt-in e-mail marketing makes sense and is an ideal addition to the media mix for most VentureDirect clients," he said.

VentureDirect has three list divisions -- List Management, List Brokerage and Compiled Lists -- as well as three online divisions -- Online Media Planning and Buying, The @dventure Network ( and The Free Forum Network (

The company has added seven new opt-in e-mail lists in the last three months -- &,, MWN Sports Coaches Opt-in,,,, and Other opt-in e-mail lists managed by VentureDirect include,,, and Ultimate Internet Shoppers. And new ones are constantly being added.

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