ValueClick to Buy Commission Junction For $58 Million

Share this content:
Online marketing services provider ValueClick Inc., owner of brands like Be Free, Mediaplex and AdWare, signed an agreement to buy Commission Junction, a Santa Barbara, CA, affiliate marketing firm.


The Westlake Village, CA, company will pay $58 million in cash, common stock and options to acquire all outstanding shares in Commission Junction. Boards of both companies have approved the deal. It will close in November pending regulatory approval.


The deal doubles the size of ValueClick's affiliate marketing division. Its Be Free arm powers the affiliate marketing programs of more than 200 retailers and marketers including Best Buy Co., Travelocity, Staples and CitiFinancial.


Commission Junction has clients like MSN, Quicken Loans, eBay and Overture as well as British retailer Marks & Spencer, Marbles and Expedia overseas.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above