ValueClick Debuts DM Group

Share this content:
ValueClick Inc., a provider of online media, technology and services, formed ValueClick Direct, a specialized direct marketing group.


The new unit is part of the ValueClick Media business division. It joins the newly formed ValueClick Brand group as part of a mandate to serve both brand and direct online marketers.


"With this repositioning of all the ValueClick Media products under the ValueClick Brand and ValueClick Direct solution sets, it speaks more directly to our marketers' objectives," said Tony Winders, director of marketing for ValueClick Media, Westlake Village, CA.


ValueClick Direct offers strategy, targeting, creative consultation, conversion tracking and campaign optimization. It relies on distribution options such as the Web-based display ads on the ValueClick Media ad network, co-registration and e-mail marketing offerings.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above