ValueClick Debuts DM Group

Share this content:
ValueClick Inc., a provider of online media, technology and services, formed ValueClick Direct, a specialized direct marketing group.


The new unit is part of the ValueClick Media business division. It joins the newly formed ValueClick Brand group as part of a mandate to serve both brand and direct online marketers.


"With this repositioning of all the ValueClick Media products under the ValueClick Brand and ValueClick Direct solution sets, it speaks more directly to our marketers' objectives," said Tony Winders, director of marketing for ValueClick Media, Westlake Village, CA.


ValueClick Direct offers strategy, targeting, creative consultation, conversion tracking and campaign optimization. It relies on distribution options such as the Web-based display ads on the ValueClick Media ad network, co-registration and e-mail marketing offerings.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above