**USPS Launches Direct Mail Web Site

Share this content:
ANAHEIM, CA -- The U.S. Postal Service formally introduced its direct mail

Web site, www.uspsdirectmail.com, at the Fall 2000 National Postal Forum here yesterday.

The Web site, which is currently operational but will eventually be integrated into the USPS' main Web site www.usps.com, is designed to help small and medium sized businesses create effective direct mailings.

A key function of the site allows businesses with electronic access to direct mail vendor support. For example, by the end of this year, mailers will be provided with connection to full-service, database, and direct mail vendors who can assist with all or part of a mailing.

Mailers who log on can also request a tutorial that walks them through the basic considerations and elements of a successful direct mail campaign, receive step-by-step instruction in the form of an online consultant, or a wizard-like process by which they can develop their own campaigns. Mailers can also use the site as a reference tool.

"Our goal with uspsdirectmail.com is to provide direct mailers with a vehicle that will help them produce successful direct mailings," said John Ward, vice president, core business marketing, USPS.

The USPS also announced the launch of Netspeed News, an electronic-mail distribution system for small publishers. It allows the publisher to design, edit and layout the newspaper, then send the material electronically to printers, where the material is printed, bound and mailed.

It is designed for publishers who send their newspaper to subscribers who may be retired or "snowbirds." These customers have either relocated after retirement, relocated for a portion of the year, or in some instances, both, and may want to stay in touch with their hometowns via local newspapers.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here