USA Today Names Top 5 Super Bowl LII Ads

Share this content:

Since 1989, USA Today has gathered data on consumer sentiment around television commercials, and the rankings are in post-Super Bowl LII. Tom Brady might have lost big time, but Amazon, Eli Manning (Brady's longtime foe), and Budweiser emerged as the champions of advertising's biggest night. Rounding out the top, Amazon's “Alexa Loses Her Voice” was the top-rated commercial in the 30th annual USA Today Ad Meter. The 90-second ad included celebrities like Rebel Wilson, Cardi B, Anthony Hopkins, and featured Amazon founder and CEO Jeff Bezos.

“While the Super Bowl is one of the most iconic sporting events, the commercials during the game are an equally important event for many fans,” said Andy Yost, chief marketing officer if USA Today Network. “Throughout [our] history, both fan and brand participation with Ad Meter has shown strong growth, and we're looking forward to even more in the next thirty.”

The top five ads, as rated by this year's Ad Meter, are:

1. Amazon, Alexa Loses Her Voice – 7.1836


2. NFL, Touchdown Celebrations to Come – 7.1777



3. Budweiser, Stand By You – 6.8360


4. Doritos Blaze vs Mountain Dew Ice – 6.8167



5. Toyota, Good Odds – 6.7154

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above