*US DMA to Take Over Brazilian DM Group

Share this content:
NEW ORLEANS -- The U.S. Direct Marketing Association is about to take over the Brazilian Institute for Database Marketing.


The move is not an acquisition, sources at the DMA fall conference here said, but is happening at the request of the IBDM management. The organization is one of three Brazilian direct marketing organizations.


IBDM has been in trouble since the murder earlier this year of Victor Dauman, its longtime leader. Dauman was shot after he left an automated teller machine booth in Sao Paulo.


The U.S. DMA is taking over with Brazilian support, with Brazilian management and with the mission to develop the institution, the sources said.


Nevertheless, the move is likely to perturb the Europeans, who have thought for some years that the Americans were poaching on their territory in an effort to expand the association's reach and power.


The DMA has denied the charges, but differences with the Europeans persist.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here