Urban Pathways Finds True North

Share this content:
Urban Pathways, a nonprofit that helps New York's homeless adults, hired True North Inc. for a multichannel fundraising campaign.


The New York direct and interactive agency is tasked not only to build awareness of the city's homeless, but also generate donations from New Yorkers of all strata.


True North will use viral and guerrilla marketing as well as part of the marketing outreach that starts in the first quarter.


Urban Pathways (www.urbanpathways.org) in the past 25 years has helped New York's homeless men and women with services and shelter through drop-in centers, street outreach, vocational rehabilitation and permanent housing. It has offered help to 100,000 adults.


True North clients include Citigroup, Discover magazine, Pitney Bowes, Hachette Filipacchi and Goldman, Sachs & Co.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above