Unilever Hires AMP for Axe

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Unilever hired AMP Agency, New York, as its African-American promotional agency of record for the Axe deodorant brand.

The agency, part of Alloy Media + Marketing Co., is charged with devising and implementing promotions to make Axe a leading grooming choice for African-American men.

AMP will continue Axe's current African-American marketing programs and offer consultation to the brand's consumer research team.

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