Unilever Hires AMP for Axe

Unilever hired AMP Agency, New York, as its African-American promotional agency of record for the Axe deodorant brand.

The agency, part of Alloy Media + Marketing Co., is charged with devising and implementing promotions to make Axe a leading grooming choice for African-American men.

AMP will continue Axe's current African-American marketing programs and offer consultation to the brand's consumer research team.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: