Unica Taps Greenough for PR

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Unica Corp., an enterprise marketing management firm, picked Greenough Communications, Boston, as its public relations agency of record.


The company previously relied on Lois Paul & Partners, Woburn, MA, for PR services. Six agencies, including Greenough, pitched.


Unica, Waltham, MA, provides software that helps clients such as Intrawest, Lands' End, Scotiabank and Best Buy Co. execute and measure offline and online marketing campaigns.


Greenough clients include Register.com, Reunion.com, Connected Corp., Sonus Networks, Concord Communications and Thermo Electron. The agency was founded in 1999.


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