UK Direct Mail Spending Dips

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Spending on direct mail in the United Kingdom fell 7.2 percent in the first three months of the year, according to a study released this week by the Advertising Association.

UK overall ad spending rose 5.3 percent in the three months, driven by a 13.6 percent boost in TV spending, a 51.5 percent jump in Internet spending and a 12 percent increase in outdoors ad spending.

The Advertising Association, a federation of 32 trade groups in the UK, publishes a survey of ad spending quarterly, compiled by the World Advertising Research Center.

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