UK Direct Mail Spending Dips

Share this content:
Spending on direct mail in the United Kingdom fell 7.2 percent in the first three months of the year, according to a study released this week by the Advertising Association.


UK overall ad spending rose 5.3 percent in the three months, driven by a 13.6 percent boost in TV spending, a 51.5 percent jump in Internet spending and a 12 percent increase in outdoors ad spending.


The Advertising Association, a federation of 32 trade groups in the UK, publishes a survey of ad spending quarterly, compiled by the World Advertising Research Center.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above