Twentieth UK DM Show Features US Pavilion

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WEMBLEY, UK -- The twentieth London international direct marketing fair expects to draw 350 exhibitors to the March 17-19 event at the conference center here, up from 300 in 1997.

The show will feature a US pavilion for the first time "demonstrating the latest DM applications from the world's largest market," a statement from Reed Exhibition Companies, the show's organizers, said. USPS is sponsoring the pavilion.

Reed also expects the attendance to top last year's 12,000, pushing the show's claim to be, if not the largest, then the most important DM show in Europe. In years past attendees agreed that they do more business here than at other European shows.

Seminars and conferences will feature over a hundred speakers and trainers, who, the program claims, are "new to the direct marketing platform."

Topics to be discussed at Wembley tend to be DM's bread and butter rather than fanciful excursions into cyberspace: consumer and business lists, financial services, relationship marketing, telemarketing, creatives, BTB, publishing and international direct marketing.

One session is devoted to datawarehousing and a full day is devoted to marketing on the Internet.

The panel of speakers is solidly British with only a sprinkling of foreigners, mostly Dutch and Swiss. Reed expects a thousand people to attend the conference program.

Those interested in attending should contact exhibition director Malcolm Whitmarsh and his staff at Oriel House, 26 The Quadrant, Richmond, Surrey, TW9 1DL.

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