Twentieth UK DM Show Features US Pavilion

Share this content:
WEMBLEY, UK -- The twentieth London international direct marketing fair expects to draw 350 exhibitors to the March 17-19 event at the conference center here, up from 300 in 1997.


The show will feature a US pavilion for the first time "demonstrating the latest DM applications from the world's largest market," a statement from Reed Exhibition Companies, the show's organizers, said. USPS is sponsoring the pavilion.


Reed also expects the attendance to top last year's 12,000, pushing the show's claim to be, if not the largest, then the most important DM show in Europe. In years past attendees agreed that they do more business here than at other European shows.


Seminars and conferences will feature over a hundred speakers and trainers, who, the program claims, are "new to the direct marketing platform."


Topics to be discussed at Wembley tend to be DM's bread and butter rather than fanciful excursions into cyberspace: consumer and business lists, financial services, relationship marketing, telemarketing, creatives, BTB, publishing and international direct marketing.


One session is devoted to datawarehousing and a full day is devoted to marketing on the Internet.


The panel of speakers is solidly British with only a sprinkling of foreigners, mostly Dutch and Swiss. Reed expects a thousand people to attend the conference program.


Those interested in attending should contact exhibition director Malcolm Whitmarsh and his staff at Oriel House, 26 The Quadrant, Richmond, Surrey, TW9 1DL.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here