True North Merges Modem Media, Poppe Tyson

Share this content:
True North Communications last week merged two of its interactive agencies, Modem Media and Poppe Tyson, to form Modem Media.Poppe Tyson.

The new agency will be True North's primary digital marketing communications holding and will be headquartered in Westport, CT, where Modem Media is based.

G.M. O'Connell, Modem Media's co-founder and chairman, will serve as chairman and CEO of Modem Media.Poppe Tyson, and Kevin C. Clark, Poppe Tyson's chairman and CEO, will assume the role of vice chairman. Modem Media president Bob Allen will serve as president of the merged agency.

True North previously had a majority stake in Modem Media and had acquired Poppe Tyson through the acquisition of its parent company Bozell, Jacobs, Kenyon & Eckhardt in December. True North will own 70 percent of the new agency.

Modem Media employs more than 200 people through its offices in Westport, Chicago, New York, San Francisco, London and Hong Kong. Its clients include 3Com, AT&T, Delta Air Lines, Intel, JCPenney and Unilever. Poppe Tyson has 175 full time employees in its main office in New York and its offices in Silicon Valley; London; Hong Kong; Sydney, Australia; and São Paulo, Brazil. Clients include Harper Collins, Hasbro-Interactive, ING Barings, Johnson & Johnson, Kodak and Sony.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above