Toys 'R' Us Names Simon Marketing Agency of Record
The agency will handle all high-impact strategic and promotional marketing for the toy retailer under the direction of Diana Basché, vice-president, group account director for Simon Marketing.
The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.