Townsend Agency Wins

Share this content:
Integrated relationship marketing firm Townsend Agency, Rosemont, IL, was named agency of record for, a 100 percent Internet-based payroll service.

Townsend's first marketing campaign for the client targets small business owners in eight metropolitan areas.

"The campaign integrates offline direct with a variety of Web marketing techniques, including a Web-based demonstration of the service," said David Ives, Townsend's president.

"We will integrate all direct channels on a database marketing platform. This will allow us to gather detailed customer and prospect information, monitor results and continually improve our efforts."

Unlike traditional payroll service providers, SurePayroll will use the Internet for every aspect of the payroll process. According to Rob Engelman, vice president of marketing at SurePayroll, the company makes it possible for "small business owners to easily initiate payroll changes and access information from a secure Internet site anywhere, anytime."

He said, "Townsend Agency will be providing the integrated marketing focus we need. Its scientific approach will measure results each step of the way, helping us develop our brand and build our customer base."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above