Agency

Club BK by Design Kitchen

July 09, 2009

Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.
 

Spotlight conversation: The evolution of CRM

Dianna Dilworth July 02, 2009

Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.
 

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Lauren Bell July 02, 2009

Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.
 

AstraZeneca taps Epsilon for consumer efforts

Lauren Bell July 01, 2009

Pharmaceutical company AstraZeneca has expanded its long-running b-to-c marketing partnership with Epsilon to include efforts aimed directly at healthcare professionals. Epsilon has been working with AstraZeneca on direct-to-consumer marketing, including e-mail and database efforts, since 2003.
 

People News from BBDO, Gray & Partners, Concept Farm, Bonnier, Good Health, Rapp

July 01, 2009

New CD at Gray & Partners...Andy Bhatt joins BBDO...Concept Farm taps digital director...Chris Allen moves to Bonnier...Good Health Advertising names Jennings CEO...Terry Young promoted to MD NY at Rapp.
 

EuroRSCG Life acquires Medicom Group

Cara Wood July 01, 2009

Global health marketing and communications group Euro RSCG Life acquired UK-based medical agency Medicom Group on July 1. The company will be renamed EuroRSCG Life Medicom. EuroRSCG Life's client roster includes Glaxosmithkline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. The merger with Medicom adds Eli Lilly to that list.
 

New Smokey Bear PSAs target young adults

Lauren Bell June 30, 2009

The US Forest Service, National Association of State Foresters and the Advertising Council have teamed with Draftfcb to launch a new round of PSAs featuring Smokey Bear. The campaign, which includes a redesigned Smokey Web site and enhanced social media presence, debuts this week.
 

Microsoft reportedly selling Razorfish

Dianna Dilworth June 29, 2009

Microsoft has hired Morgan Stanley to sell its digital agency Razorfish, according to reports. A Microsoft spokesperson would not comment on what she called "speculation." Razorfish laid off 4% of its staff back in February, which the agency attributed to the recession.
 

Northern Lights gets DRTV work for Toronto children's hospital

Nathan Golia June 29, 2009

Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.
 

Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push

Carol Krol June 26, 2009

Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.
 

Ad spending picture improves in 2010, but no growth yet; direct fares better

Carol Krol June 24, 2009

Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to media buying giant GroupM. Direct marketing, along with digital media investment, both fare better than traditional media in the agency's outlook.
 

History debuts new interactive site

Dianna Dilworth June 24, 2009

A&E Television Networks media property History has partnered with digital agency HUGE for a new interactive Web site promoting the launch of the new show Expedition Africa on The History Channel. The site was launched as part of a multiplatform marketing campaign that also includes online video, social media, out-of-home and TV ads.
 

Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival

Carol Krol June 24, 2009

Nestle's Kit Kat took home the Media Grand Prix, the top media award, at the 56th Cannes Lions International Advertising Festival, for its edible direct mail product. JWT Tokyo developed the "Kit Kat Mail" campaign, which featured a small, mailable three-dimensional box with a Kit Kat bar enclosed. It is sold exclusively at 20,000 post office outlets in Japan. It also marks the first time Japan Post postal service has partnered with a marketer.
 

Sapient broadens offerings with Nitro acquisition

Lauren Bell June 23, 2009

Digital agency Sapient Corp. will add traditional advertising experience to its offering when it completes its acquisition of Nitro Group LLC in July. The acquisition, worth approximately $50 million, will create a new division of Sapient called Sapient/Nitro, which will specialize in fully integrated campaigns that include digital commerce, marketing technology, traditional advertising and social media.
 

Eclipse launches Hispanic practice; taps MTV vet Habib to lead

Nathan Golia June 23, 2009

Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it. Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments.
 

Scheiner takes on chief creative role at Rosetta

Kevin McKeefery June 22, 2009

Former TBWA/Chiat/Day executive creative director Gary Scheiner has joined interactive agency Rosetta in the newly created role of chief creative officer.
 

Bhatt is BBDO NY's first head of interactive production

Lauren Bell June 19, 2009

Andy Bhatt, who has served as head of interactive production in the Omnicom Group and, before that, Wieden & Kennedy, has been named to the same role at BBDO New York. As BBDO New York's first head of interactive production, Bhatt will oversee the interactive department and work with the agency's producers, developers, creatives and production partners on a variety of campaigns, many with digital as their centerpieces.
 

Make-A-Wish Foundation reaching out for Hispanic volunteers

Lauren Bell June 19, 2009

The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.
 

People News from Euro RSCG, Ripple6, Hawthorne, Beattie McGuinness Bungay

June 19, 2009

Coleen Cahill joins Euro RSCG, Ripple6 hires two sales VPs, Scott Montgomery comes to Hawthorne Direct, Neil Powell heads BMB NY office.
 

Sharpie's 'Uncap what's inside' by Draftfcb

June 18, 2009

Sharpie's recently launched "Uncap what's inside" campaign aims to show the power of tangible self-expression in an increasingly digital world. "Our job was to really come up with something that could speak to the breadth of products that Sharpie offers," says Gigi Carroll, creative director at Draftfcb.
 

NFL drafts Grey New York for branding

Carol Krol June 18, 2009

The National Football League announced Thursday it has selected Grey New York, a WPP Group agency, to create a comprehensive multichannel branding campaign that will integrate all of its properties. The campaign will include TV, digital marketing and fan affinity programs.
 

Mercury Media rolls out Spanish language division

Lynne Miller June 17, 2009

Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response advertising aimed at Spanish-speaking consumers with a dedicated specialty practice.
 

Silverpop expands into Australian marketplace

Dianna Dilworth June 17, 2009

E-mail marketer Silverpop is expanding into Australia and New Zealand. The company has partnered with digital and CRM agency Engage Digital, which will be the authorized reseller of the Silverpop e-mail products.
 

Signs of hope at Internet Retailer Expo

Chantal Todé June 16, 2009

The down economy is still top-of-mind for retailers and consumers, according to attendees at the Internet Retailer Exhibition and Conference in Boston this week.
 

Study says cross-channel and digital are key, but integration and measurement lag behind

Sharon Goldman June 16, 2009

The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."
 

People News from FatWire, Razorfish, GroupM, Peer39, Fanscape

June 16, 2009

Loren Weinberg has been promoted at FatWire... Marc Lucas named ECD at Razorfish...Warren Mays joins Peer39...Richard Foster promoted at GroupM Entertainment UK...Fanscape hires two directors
 

Crispin Porter + Bogusky nabs Daddy, expands European footprint

Carol Krol June 15, 2009

Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.
 

Land Rover by Wunderman

June 15, 2009

Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance.
 

Multichannel momentum

Chantal Todé June 15, 2009

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.
 

M&M's Racing starts UGC video campaign

Dianna Dilworth June 15, 2009

Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.
 

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