Discussing the evolution of direct with some of the industry's leading agencies
Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation
Finding clients worth keeping, and keeping the clients you find
Brad Simms of GALE talks about new frontiers for digital-savvy agencies
George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space
How to bring more value to programmatic
The risk of firing ads into Audience Network's black hole may be significant
We asked four digital agencies about best practices in putting campaigns together — and executing
What role should marketing play in sales enablement?
"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.
How the future of CRM will change marketing
What does "brand" look like in the future and how will humans and technology shape that evolution?
Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.
Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.
Jason Siegel is an accomplished branding and digital strategy and user-experience expert.
Are Snap's Spectacles the precursor to VR?
Politico: Endorsement comes long after email arrangements
Undisclosed sponsorships are running rampant on social media, but what can be done?
Segment Sources want to collect all your ad data into one place, and draw the connections
Facebook's removal of trending topics descriptions makes them a purveyor of clickbait
True predictive marketing goes beyond making assumptions based on consumers' past behavior
The insights of Devin Leonard's "Will Amazon Kill FedEx?"
The market for mobile apps with consumer incentive is growing.
Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing
How and why these brands have such success email marketing campaigns
Marty Sass was one of the original Mailing List Brokers
Arianna Huffington abandons HuffPo more than ten years after she created it
Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle
Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
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