Agency

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

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The social and mobile expert will direct strategy for the company's agency clients.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

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CMO says the Sageview funding is validation of the future of account-based marketing.

Online Video Is Making Its Way Onto More Agency RFPs

Online Video Is Making Its Way Onto More Agency RFPs

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Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.

Kass Sells Leaves Wunderman for Waggener Edstrom

Kass Sells Leaves Wunderman for Waggener Edstrom

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The client relations specialist is part of an executive expansion phase at the Seattle agency.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

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The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

KBS Names Hayward CEO

KBS Names Hayward CEO

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The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

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Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

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The agency veteran is charged with expanding customer engagement services.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

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The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

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The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

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The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Campaign Comes to the States

Campaign Comes to the States

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DMN's UK-based sister publication launches Campaign US

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

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Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

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Elijah Degen brings 15 years of experience to his new role at the digital agency.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

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Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

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The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

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15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

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15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Hawthorne Direct Announces New CEO

Hawthorne Direct Announces New CEO

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The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.

The Importance of Process When Choosing a Digital Agency

The Importance of Process When Choosing a Digital Agency

4 benefits of process that help to ensure success with an agency partner.

Launchpad Names Lamb CMO

Launchpad Names Lamb CMO

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The agency veteran will lead new account development and employee education efforts.

What the Publicis-Omnicom Split Means to Digital Marketers

What the Publicis-Omnicom Split Means to Digital Marketers

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Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.

Publicis Names Winchester Chief Digital Officer

Publicis Names Winchester Chief Digital Officer

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The R/GA veteran is the first to claim the title at the agency.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Betrayal or Just Business? Answers

Betrayal or Just Business? Answers

Something not quite kosher is happening at this agency. See how our readers would handle the situation.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

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Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

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The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

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IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

New Byte: Digitas LBi Appoints New Creative Director

New Byte: Digitas LBi Appoints New Creative Director

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Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.

News Byte: Foote, Cone & Belding Is Reborn

News Byte: Foote, Cone & Belding Is Reborn

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Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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