The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.
Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
The former SapientNitro VP will take over the consumer products and retail group.
Brand navigation can work; here are three ways to ensure that it does.
His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.
The company's founder leaves the agency two years after selling to Publicis Groupe.
The former strategy chief at the Mother agency is known for his deep involvement in technology.
Shapiro + Raj aims to service clients with data analytics informed by traditional market research.
As CCO, he'll lead creative execution of what he terms the "New Digital Agency."
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.
The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Joe Lozito aims to create a unified vision for Rosetta's international and domestic teams.
The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.
Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.
Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.