Agency

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

By

Discussing the evolution of direct with some of the industry's leading agencies

The Changing Face of Agencies

The Changing Face of Agencies

By

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

By

Finding clients worth keeping, and keeping the clients you find

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

By

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

By

George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

An ABC of Header Bidding

An ABC of Header Bidding

By

How to bring more value to programmatic

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

By

The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

By

We asked four digital agencies about best practices in putting campaigns together — and executing

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

By

What role should marketing play in sales enablement?

Does SapientRazorfish herald the eclipse of Publicis brands?

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

The Evolution of CRM

The Evolution of CRM

By

How the future of CRM will change marketing

The Era of 'Man and Machine' Marketing

The Era of 'Man and Machine' Marketing

By

What does "brand" look like in the future and how will humans and technology shape that evolution?

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

By

Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

By

Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Jason Siegel, Bluetext

40 Under 40 2016: Jason Siegel, Bluetext

By

Jason Siegel is an accomplished branding and digital strategy and user-experience expert.

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

By

Are Snap's Spectacles the precursor to VR?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

By

Politico: Endorsement comes long after email arrangements

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

By

Undisclosed sponsorships are running rampant on social media, but what can be done?

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

By

Segment Sources want to collect all your ad data into one place, and draw the connections

For Facebook, Curiosity Wins Out

For Facebook, Curiosity Wins Out

By

Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

By

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

By

The insights of Devin Leonard's "Will Amazon Kill FedEx?"

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

By

The market for mobile apps with consumer incentive is growing.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

By

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

US Monitor Founder Marty Sass Dies

US Monitor Founder Marty Sass Dies

By

Marty Sass was one of the original Mailing List Brokers

She Put the Huff in HuffPo

She Put the Huff in HuffPo

By

Arianna Huffington abandons HuffPo more than ten years after she created it

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

By

Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

By

Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

By

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here