Bryan Melmed of Exponential explains how data supports customized, relevant messaging
Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17
Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo
At Isobar, everyone is welcome to think innovatively
The world of the niche marketing agency
Discussing the evolution of direct with some of the industry's leading agencies
Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation
Finding clients worth keeping, and keeping the clients you find
Brad Simms of GALE talks about new frontiers for digital-savvy agencies
George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space
How to bring more value to programmatic
The risk of firing ads into Audience Network's black hole may be significant
We asked four digital agencies about best practices in putting campaigns together — and executing
What role should marketing play in sales enablement?
"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.
How the future of CRM will change marketing
What does "brand" look like in the future and how will humans and technology shape that evolution?
Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.
Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.
Jason Siegel is an accomplished branding and digital strategy and user-experience expert.
Are Snap's Spectacles the precursor to VR?
Politico: Endorsement comes long after email arrangements
Undisclosed sponsorships are running rampant on social media, but what can be done?
Segment Sources want to collect all your ad data into one place, and draw the connections
Facebook's removal of trending topics descriptions makes them a purveyor of clickbait
True predictive marketing goes beyond making assumptions based on consumers' past behavior
The insights of Devin Leonard's "Will Amazon Kill FedEx?"
The market for mobile apps with consumer incentive is growing.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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