Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
A great agency culture is more than Mustache Wednesdays. It's about getting and down and dirty, in a good way.
OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns.
Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data.
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.
As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO.
When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.
Look for three things in the people you hire—whether you're adding staff or selecting your agency partners.
It's becoming ever more important for marketers to embrace social media for their own self-promotion.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg.
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing
Creative teams at today's agencies are adding technologists to the mix.
The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.
I am not in favor of dictatorship, but I am beginning to think that maybe it does have one or two attractive characteristics.
It's the oldest truth in design: form follows function. Before we make our new space cool, we have to make it work. That means answering a lot of math questions.
Digitas has reduced its staff by "just 1%," said an agency spokesperson.
Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.
Holding company Omnicom launched a New York-based marketing services agency sparks & honey, company spokesperson Jane Chong confirmed to Direct Marketing News.
Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.
Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.
Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1.
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.