Agency

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

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Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Jason Siegel, Bluetext

40 Under 40 2016: Jason Siegel, Bluetext

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Jason Siegel is an accomplished branding and digital strategy and user-experience expert.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

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Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

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Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

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Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Merkle Stays on Acquisition Tear

Merkle Stays on Acquisition Tear

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It adds to its U.K. presence with the purchase of Comet Global Consulting, a provider of CRM and real-time decisioning solutions.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

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The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

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Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Solomons Named CEO North America at Wunderman

Solomons Named CEO North America at Wunderman

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The veteran of R/GA and Digitas returns to the agency where it all started for him.

Wunderman Names Gutfreund Global CMO

Wunderman Names Gutfreund Global CMO

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The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

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The social and mobile expert will direct strategy for the company's agency clients.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

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CMO says the Sageview funding is validation of the future of account-based marketing.

Online Video Is Making Its Way Onto More Agency RFPs

Online Video Is Making Its Way Onto More Agency RFPs

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Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.

Kass Sells Leaves Wunderman for Waggener Edstrom

Kass Sells Leaves Wunderman for Waggener Edstrom

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The client relations specialist is part of an executive expansion phase at the Seattle agency.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

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The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

KBS Names Hayward CEO

KBS Names Hayward CEO

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The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

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Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

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The agency veteran is charged with expanding customer engagement services.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

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The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

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The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

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The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Campaign Comes to the States

Campaign Comes to the States

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DMN's UK-based sister publication launches Campaign US

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

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Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

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Elijah Degen brings 15 years of experience to his new role at the digital agency.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

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Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

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The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

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15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

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15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

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