Agency

One on One: Organic's Approach to Cognitive Technology

One on One: Organic's Approach to Cognitive Technology

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Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

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Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

Marketing: From Macro to Microtransactions

Marketing: From Macro to Microtransactions

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Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Designing the "Big E"

Designing the "Big E"

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Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

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On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

DAM Hard for Big Agency

DAM Hard for Big Agency

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TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

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At Isobar, everyone is welcome to think innovatively

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

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The world of the niche marketing agency

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

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Discussing the evolution of direct with some of the industry's leading agencies

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

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Brad Simms of GALE talks about new frontiers for digital-savvy agencies

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

An ABC of Header Bidding

An ABC of Header Bidding

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How to bring more value to programmatic

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

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What role should marketing play in sales enablement?

Does SapientRazorfish herald the eclipse of Publicis brands?

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

The Evolution of CRM

The Evolution of CRM

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How the future of CRM will change marketing

The Era of 'Man and Machine' Marketing

The Era of 'Man and Machine' Marketing

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What does "brand" look like in the future and how will humans and technology shape that evolution?

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

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Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

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Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Jason Siegel, Bluetext

40 Under 40 2016: Jason Siegel, Bluetext

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Jason Siegel is an accomplished branding and digital strategy and user-experience expert.

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

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Are Snap's Spectacles the precursor to VR?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

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Politico: Endorsement comes long after email arrangements

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

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Undisclosed sponsorships are running rampant on social media, but what can be done?

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

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Segment Sources want to collect all your ad data into one place, and draw the connections

For Facebook, Curiosity Wins Out

For Facebook, Curiosity Wins Out

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Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

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