Agency

Muscle Milk releases playful Thankgiving viral video

Dianna Dilworth November 20, 2009

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com.
 

Publicis-owned Masius NY rebrands to form Leo Burnett business group

Mary Elizabeth Hurn November 19, 2009

Masius New York, a branch of Masius/Publicis Consultants has rebranded under the Publicis Groupe-owned Leo Burnett to form Leo Burnett Business, a specialty group that will focus on business-to-business advertising and marketing.
 

Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010

Dianna Dilworth November 19, 2009

Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR.
 

Publicis to launch MS&L Group division to integrate marketing services

Cara Wood November 16, 2009

Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.
 

Novartis $200 million integrated campaign promotes heartburn drug

Mary Elizabeth Hurn November 12, 2009

Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations.
 

Wrigley shifts digital to Big Spaceship, EVB, Firstborn

Dianna Dilworth November 12, 2009

Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley.
 

TBWA\WorldHealth has a new president

Nathan Golia November 12, 2009

TBWA Worldwide appointed Gary Wenzel president of its TBWA\WorldHealth division November 12.
 

Q3 declines don't tell digital story

Mary Elizabeth Hurn November 09, 2009

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.
 

Bob Evans chooses Brunner as AOR

Mary Elizabeth Hurn November 06, 2009

Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.
 

Learning Curve names Euro RSCG Chicago AOR for First Years brand

Kevin McKeefery November 03, 2009

Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents.
 

ALS Association names Grizzard AOR to raise donor engagement

Kevin McKeefery November 02, 2009

The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support. The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns.
 

Kinsella named Digitas' North America president

Frank Washkuch October 29, 2009

Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.
 

UPS hires Ogilvy for global ad duties, including digital work

Frank Washkuch October 27, 2009

After a six-month search, UPS selected Ogilvy as its global communications agency, handling advertising, relationship marketing and digital duties. Work on the account begins immediately. Ogilvy's sister company Maxus is handling media placements for UPS.
 

Harte-Hanks opens US Mason Zimbler office in Austin

Chantal Todé October 26, 2009

Direct marketing services provider Harte-Hanks has opened a US office for business-to-business technology subsidiary agency Mason Zimbler. The Austin, TX office adds program strategy, creative development and campaign execution and management offerings to the agency's US footprint. Harte-Hanks acquired UK-based Mason Zimbler in February 2008 because of its digital offerings, according to the agency.
 

Purdue Products, Think 360 promote laxative line to younger audience

Dianna Dilworth October 26, 2009

Integrated marketing agency Think 360 is working with pharmaceutical company Purdue Products on an effort promoting the Colace line of laxative products to a younger audience. The "Best Seats in the House" campaign, which runs through November 6, is a multichannel sweepstakes that consumers can enter to win Ticketmaster gift cards.
 

Digital Insider: Five Questions for Tom Phillips

Sara Holoubek October 26, 2009

Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.
 

NBA shoots for Hispanic audience

Mary Elizabeth Hurn October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

Ask.com kicks off integrated campaign

Dianna Dilworth October 23, 2009

Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.
 

Porsche debuts integrated campaign to promote the Panamera sports car

Dianna Dilworth October 22, 2009

To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.
 

Loomis Group enters healthcare partnership

Nathan Golia October 22, 2009

Integrated agency Loomis Group announced a strategic partnership with Capella Advisors that will provide healthcare companies with strategic planning, commercialization expertise and marketing programs for new consumer-facing products.
 

Lazarus inducted into DMA Hall of Fame

Carol Krol October 21, 2009

Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego. It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.
 

Haggin Marketing rebrands as SolutionSet, merges business units

Frank Washkuch October 19, 2009

Haggin Marketing combined its four divisions into one unit and rebranded itself SolutionSet on October 19. The company merged its original direct and retail marketing group with digital marketing and technology, database marketing and franchise and local marketing units it picked up via acquisition over the past three years.
 

Ogilvy, MarketShare Partners release multichannel media spend tool

Cara Wood October 16, 2009

In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.
 

CBS Interactive promotes industry position in business-to-business campaign

Dianna Dilworth October 14, 2009

CBS Interactive launched a business-to-business campaign this week to promote its media portfolio to advertising agencies and marketers. The effort, called "Only CBS Interactive," promotes CBS as one of the top 10 online media properties to the advertising industry.
 

Publicis Razorfish deal closes

Dianna Dilworth October 14, 2009

Razorfish is now officially a part of the Publicis Groupe, making Publicis the largest digital advertising company in the world. After acquiring the agency from Microsoft for $286.8 million in cash this summer, the deal is now complete.
 

Direct to drive social and behavioral gains

October 12, 2009

The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities
 

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

October 12, 2009

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
 

Dickies selects GS&P as its AOR

Dianna Dilworth October 09, 2009

Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.
 

Reynolds DeWalt acquires RiverView to boost direct mail capabilities

Kevin McKeefery October 06, 2009

Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel agency, made the acquisition to boost its direct mailing capabilities, particularly in database management and analytics services for mail campaigns, in which RiverView specialized.
 

Enfatico shrinks again

Chantal Todé October 06, 2009

The Austin Business Journal reported yesterday that WPP agency Enfatico has dismissed five senior level creative staff in its New York and Austin offices.
 

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