Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.
Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.
The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Joe Lozito aims to create a unified vision for Rosetta's international and domestic teams.
The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.
Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.
Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
A great agency culture is more than Mustache Wednesdays. It's about getting and down and dirty, in a good way.
OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns.
Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data.
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.
As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO.
When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.
Look for three things in the people you hire—whether you're adding staff or selecting your agency partners.
It's becoming ever more important for marketers to embrace social media for their own self-promotion.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
How can organizations bring in cutting-edge people without bending or breaking them? Here are a few tips.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg.
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.