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 Agency

Epsilon names new president, chief client officer

February 07, 2012

Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
 

Let's do the Wave ... report

February 01, 2012

Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
 

Agency friends spin to win office swag and aid charity

February 01, 2012

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.
 

Mindshare CEO named president of GroupM

January 26, 2012

Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
 

MediaCom names U.S. CEO

January 19, 2012

WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
 

360i taps insiders for president, EVP posts

January 17, 2012

Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.
 

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

January 17, 2012

Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.
 

OgilvyOne NY chief creative officer resigns

January 13, 2012

Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
 

Edible Arrangements names Stern AOR

January 12, 2012

Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television, print and likely some online display, said Steve Thomas, chief marketing officer of Edible Arrangements, on Jan. 12.
 

Bank of America initiates agency review

January 12, 2012

Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News.
 

Rauxa acquires digital development firm ThoughtMatrix

January 12, 2012

Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.
 

JWT hires chief creative officer, chief integration officer

January 12, 2012

JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
 

SolutionSet MediaWhiz Partnership merges with D.L. Ryan Companies

January 11, 2012

Marketing services agency SolutionSet MediaWhiz Partnership merged with D.L. Ryan Companies, an independent promotions and digital marketing agency, to form the Hyper Marketing Incorporated Network (HMI).
 

AKQA promotes insider to executive creative director

January 09, 2012

AKQA promoted insider Pierre Lipton to executive creative director, effective Jan. 9. He will report directly to AKQA CCO Rei Inamoto, said Katy Zack, AKQA's marketing and PR manager.
 

The Marketing Arm hires new digital strategy VP

, Sara Holland January 05, 2012

Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy, effective immediately, said The Marketing Arm PR representative Chris Anderson.
 

MDC Partners acquires media firm RJ Palmer for $25 million

January 05, 2012

MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
 

Levi's taps Wunderman as first global digital agency

January 05, 2012

Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
 

Ogilvy names new worldwide CMO

January 04, 2012

Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.
 

Agency-as-a-service portrays new business strategy model

January 01, 2012

For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.
 

Innovation positions agencies on top

January 01, 2012

Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
 

Q&A: Aaron Herrington, cofounder and partner, Modea

January 01, 2012

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
 

Audubon releases virtual flock to engage birders online

January 01, 2012

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.
 

Opel Movano delivers brand impressions with banner ad

January 01, 2012

The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."
 

Draftfcb CCO out after 15 months

December 22, 2011

Draftfcb New York's chief creative officer, Darren Moran, will vacate his post in the first quarter of 2012, the agency's chief communications officer, Wally Petersen, confirmed in a statement on Dec. 22.
 

Best Buy adds CHI, Wunderman to its roster

December 21, 2011

After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks.
 

UBM hires SMS for list management

December 20, 2011

UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
 

OgilvyOne names insider regional director

December 20, 2011

OgilvyOne North America has named Harvey Kipnis regional director, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Kipnis, formerly managing director of OgilvyOne New York, will be replaced in that role by Dimitri Maex, former managing director of OgilvyOne New York's consulting and analytics group.
 

Unilever puts $6B global media account up for review

December 13, 2011

Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13.
 

National Wildlife Federation names new direct marketing AOR

December 12, 2011

The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of record.
 

Sprint taps Digitas Chicago to handle digital

December 09, 2011

After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.