Agency

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

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The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

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IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

New Byte: Digitas LBi Appoints New Creative Director

New Byte: Digitas LBi Appoints New Creative Director

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Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.

News Byte: Foote, Cone & Belding Is Reborn

News Byte: Foote, Cone & Belding Is Reborn

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Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.

News Byte: Publicis Acquires Hawkeye

News Byte: Publicis Acquires Hawkeye

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Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.

Rosetta Taps Healy as Managing Partner

Rosetta Taps Healy as Managing Partner

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The former SapientNitro VP will take over the consumer products and retail group.

The Multi-Agency Paradox

The Multi-Agency Paradox

Brand navigation can work; here are three ways to ensure that it does.

News Byte: Rosetta Names Kang Creative Director

News Byte: Rosetta Names Kang Creative Director

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His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.

News Byte: Rosetta Founder Chris Kuenne Steps Down

News Byte: Rosetta Founder Chris Kuenne Steps Down

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The company's founder leaves the agency two years after selling to Publicis Groupe.

News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer

News Byte: Publicis Names Dylan Williams Chief Strategy and Innovation Officer

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The former strategy chief at the Mother agency is known for his deep involvement in technology.

News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

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Shapiro + Raj aims to service clients with data analytics informed by traditional market research.

News Byte: Mahernia Named Chief Creative Officer at Rosetta

News Byte: Mahernia Named Chief Creative Officer at Rosetta

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As CCO, he'll lead creative execution of what he terms the "New Digital Agency."

MediaCom Appoints a Head of Mobile

MediaCom Appoints a Head of Mobile

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Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.

News Byte: Publicis Merges U.S. and Canada Regions

News Byte: Publicis Merges U.S. and Canada Regions

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The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.

Trending Right Now: Culture

Trending Right Now: Culture

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Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.

4 Ways Agencies and Brand Advertisers can Fight Mobile Click Fraud

4 Ways Agencies and Brand Advertisers can Fight Mobile Click Fraud

As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

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The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Wunderman's Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer

Wunderman's Digital Focus Clear: Appoints Lincoln Bjorkman as Global Chief Creative Officer

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The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

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Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.

News Byte: Publicis Groupe Acquires Engauge

News Byte: Publicis Groupe Acquires Engauge

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Publicis Groupe acquired marketing agency Engauge, which it will fold into its ZenithOptimedia Group and align with interactive agency Moxie.

 Havas Worldwide New York Appoints New CCO

Havas Worldwide New York Appoints New CCO

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The agency has hired Darren Moran as chief creative officer, Havas Worldwide New York and co-chief creative officer, Havas Worldwide North America.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

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Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

When a Counteroffer Is as Risky as a Good-bye: Answers

When a Counteroffer Is as Risky as a Good-bye: Answers

Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what our readers had to say.

Creative Conglomerate: Omnicom and Publicis to Merge

Creative Conglomerate: Omnicom and Publicis to Merge

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Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

Rosetta Hires Joe Lozito as CTO

Rosetta Hires Joe Lozito as CTO

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Joe Lozito aims to create a unified vision for Rosetta's international and domestic teams.

Canada Post Has a Ball with Direct

Canada Post Has a Ball with Direct

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The Canadian postal service reeducates agencies on why direct mail is a core part of any well-rounded integrated campaign.

Fire the Client? Answers

Fire the Client? Answers

Seems like a top client is subtly demanding a kickback—what would you do? See what our readers had to say.

The Evolution of Marketing

The Evolution of Marketing

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Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Should Agencies Build Tech?

Should Agencies Build Tech?

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In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.

Don Schultz on the evolution of marketing integration

Don Schultz on the evolution of marketing integration

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Marketing legend and Caples 35 Emerson Award winner Don E. Schultz confides that he finds little courageous about marketing today.

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