Agency

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The founder and CEO of digital media agency Chacka Marketing

Designs on the Future: Fjord's 2018

Designs on the Future: Fjord's 2018

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Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

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Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

One on One: David Meikle on Marketing Procurement

One on One: David Meikle on Marketing Procurement

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David Meikle explains why procuring marketing services is not your average procurement challenge

Prescriptions for Healthcare Marketing in 2018

Prescriptions for Healthcare Marketing in 2018

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Marketers in the healthcare sector will need more tech skills in 2018

One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

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Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

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Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

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Sandy Rubinstein of DXagency discusses the opportunities and challenges of digital marketing

One on One: The Customer is Fundamental, says Marco Scognamiglio

One on One: The Customer is Fundamental, says Marco Scognamiglio

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The RAPP global CEO talks about staying relevant to customers on a real-time basis

One on One: Organic's Approach to Cognitive Technology

One on One: Organic's Approach to Cognitive Technology

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Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

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Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

Marketing: From Macro to Microtransactions

Marketing: From Macro to Microtransactions

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Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Designing the "Big E"

Designing the "Big E"

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Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

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On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

DAM Hard for Big Agency

DAM Hard for Big Agency

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TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

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At Isobar, everyone is welcome to think innovatively

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

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The world of the niche marketing agency

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

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Discussing the evolution of direct with some of the industry's leading agencies

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

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Finding clients worth keeping, and keeping the clients you find

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

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Brad Simms of GALE talks about new frontiers for digital-savvy agencies

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

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George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

An ABC of Header Bidding

An ABC of Header Bidding

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How to bring more value to programmatic

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

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The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

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We asked four digital agencies about best practices in putting campaigns together — and executing

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

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What role should marketing play in sales enablement?

Does SapientRazorfish herald the eclipse of Publicis brands?

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

The Evolution of CRM

The Evolution of CRM

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How the future of CRM will change marketing

The Era of 'Man and Machine' Marketing

The Era of 'Man and Machine' Marketing

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What does "brand" look like in the future and how will humans and technology shape that evolution?

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Relive the 2017 Marketing Hall of Femme

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