Agency

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

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What role should marketing play in sales enablement?

Does SapientRazorfish herald the eclipse of Publicis brands?

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

The Evolution of CRM

The Evolution of CRM

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How the future of CRM will change marketing

The Era of 'Man and Machine' Marketing

The Era of 'Man and Machine' Marketing

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What does "brand" look like in the future and how will humans and technology shape that evolution?

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

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Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

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Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Jason Siegel, Bluetext

40 Under 40 2016: Jason Siegel, Bluetext

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Jason Siegel is an accomplished branding and digital strategy and user-experience expert.

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

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Are Snap's Spectacles the precursor to VR?

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

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Politico: Endorsement comes long after email arrangements

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

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Undisclosed sponsorships are running rampant on social media, but what can be done?

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

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Segment Sources want to collect all your ad data into one place, and draw the connections

For Facebook, Curiosity Wins Out

For Facebook, Curiosity Wins Out

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Facebook's removal of trending topics descriptions makes them a purveyor of clickbait

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

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The insights of Devin Leonard's "Will Amazon Kill FedEx?"

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

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The market for mobile apps with consumer incentive is growing.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

US Monitor Founder Marty Sass Dies

US Monitor Founder Marty Sass Dies

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Marty Sass was one of the original Mailing List Brokers

She Put the Huff in HuffPo

She Put the Huff in HuffPo

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Arianna Huffington abandons HuffPo more than ten years after she created it

Why the Merkle Stake Makes Sense for Dentsu

Why the Merkle Stake Makes Sense for Dentsu

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Following up yesterday's thoughts on Dentsu Aegis's acquisition of a majority share in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

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Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

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Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

10 Omnichannel Stats Every Marketer Should Know

10 Omnichannel Stats Every Marketer Should Know

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Consumers want and expect omnichannel. Marketers have to give it to them.

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

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Another step in the fight against the multi-billion-dollar problem

Epsilon Named a Leading Email Service Provider

Epsilon Agility Harmony achieved high ratings in the latest Forrester Wave report on Email Marketing Service Providers.

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

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Does the fact that Leave was always more popular on social mean anything?

What Is Magic Pony and Why Did Twitter Buy It?

What Is Magic Pony and Why Did Twitter Buy It?

Machine learning sets the Twitter content free

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

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You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

What People are Saying About Ad Blockers

What People are Saying About Ad Blockers

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A list of the best quotes about the battle over ad blockers

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

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Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

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