Tickle, SendTec Start Relationship

Share this content:
Tickle Inc., a matchmaking and social networking Web site, named SendTec Inc., St. Petersburg, FL, its advertising agency of record.


The agency competed with 14 shops including finalists Wunderman San Francisco; Laughlin, Marinaccio & Owens in Arlington, VA; and A. Eicoff & Co. in Chicago. There was no incumbent.


"The mandate is to position them uniquely in the industry, to acquire new customers at or below ad allowable [advertising orders allowable per dollar]," SendTec CEO Paul Soltoff said. SendTec clients include Rhino Linings, Hoveround Corp., AARP, Intuit and Euro-Pro.


Started in 1999 as Emode, Tickle has more than 17 million active members worldwide. ComScore Media Metrix ranks it as a leading site for women.


SendTec's DirectNet Advertising and Creative South units will handle the campaign. Services include consulting, strategic planning, creative development and production, econometrics and media planning and buying.


SendTec will use its iFactz tool to track media offline and online. The media plan covers newspapers, magazines, direct response radio and television, and the Internet.


Such advertising will help Tickle compete better with rival services like Match.com, eHarmony, Date.com, AmericanSingles.com and Yahoo Personals. It will establish a brand with an appropriate value proposition. And it marks the first use of offline advertising.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here