ThreeWire to Push Optas DM Services

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Optas Inc., a Wakefield, MA, provider of direct marketing tools for the pharmaceutical industry, has signed a reseller agreement with ThreeWire Inc., a direct-to-patient marketing company for the medical services market.

ThreeWire, Eden Prairie, MN, will become a reseller of Optas Direct and the Optas Messenger Network. These tools will offer pharmaceutical marketers privacy-safe access to third-party health Web sites.

In addition, ThreeWire will combine these tools with SlipStream, a software platform for marketing medical devices and pharmaceutical products direct to consumers through the Internet. This way, Optas claims, medical device companies have an alternative to expensive consumer ad campaigns.

Consumers will have not only the option of buying the combined ThreeWire/Optas package, but also be able to outsource their entire online marketing campaign to ThreeWire. Optas will work directly with ThreeWire customers.

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