Three Cheers Taps Coastal Group

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Three Cheers, a maker of frames, mugs and key chains, chose The Coastal Group, New York, as its agency of record.

The 11-year-old agency will handle advertising, catalog services, direct mail and public relations. It will redesign the Florida, NY, company's catalog, create packaging and point-of-purchase displays and draft a new corporate tagline. There was no incumbent.

Three Cheers makes Swirly Girl decorative photo frames and accessories, Groovy Glitters, Clifford frames and mugs and a classic line of products.

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